LeoVegas adds personalised deposit limits for all UK customers
The LeoVegas Group has introduced new “instant individual” deposit limits for all UK players as Swedish company iGaming ramps up efforts to promote safer gambling.
Deposit limits will be assigned individually for each customer using a tool that uses third-party data to assess availability.
UK players wagering on all UK LeoVegas brands including LeoVegas.com, PinkCasino, BetUK and 21.co.uk will receive an individual first deposit limit. This will be constantly reviewed as the company collects more data.
LeoVegas is committed to developing sustainable customer relationships by “improving the quality and efficiency of safer gambling-related customer interactions.”
Speaking about the initiatives, Gustav Hagman, CEO of LeoVegas Group, said: “Safer gambling is one of our top priorities at LeoVegas. We are confident that by providing a safe gaming experience, we are building more sustainable relationships with our customers.
“New technologies have allowed us to improve these interactions and adapt them to the specific circumstances of our customers, making them more personalized and even more effective.”